Dynamic keyword insertion is changing the way sales funnels work. As you may a funnel is a flow process wherein a visitor is converted to a customer. The visitor undergoes several stages before he becomes a buyer and keyword replacement or insertion plays a big role in this process. Read this article to understand how it affects your sales funnel.
Using dynamic keyword insertion plugin in the whole sales funnel can greatly influence the results you are getting right now. But to be able to understand how it is applied in various stages of the funnel, and how it affects these stages, let’s get a bit reacquainted with a basic funnel a website visitor goes through.
The visitor is initially an outsider. He is not in your website yet. He finds a link to your site, for instance, through an advertisement. He clicks the link and lands on your site. He is now a visitor. To convert him to a buyer, you must make him a subscriber first so you will try to get his email or phone number via a squeeze page. Once the contact information is secured, he will be directed to a sales page where he can buy a product. You can use dynamic keyword insertion in all these stages.
In attracting an outsider, you can create advertisements that have dynamic content. This means the content – specifically keywords – changes based on the outsider’s search terms. If you sell “clothing for ladies and gentlemen” but your visitor is only looking for “gentlemen outfit” then your advertisement should display the latter. Using a dynamic keyword insertion plugin for your ads will make this possible. Once he’s on your site, you should work on your “squeeze page.”
It’s called a squeeze page because it “squeezes” contact information from what is now a visitor. Display relevant keywords via dynamic keyword insertion – if possible, the actual search terms used by the visitor – and you’ll be able to persuade him to leave his contact details. Of course, be sure to give a freebie in exchange for signing up with your website.
The process doesn’t end there. In some cases, the visitor lands directly on the sales page from the advertisement. It’s important, therefore, that your sales page possesses the same keywords used in the ad. Again, the solution here is to use dynamic keyword insertion in that page as well. If you are able to maintain this consistency throughout the whole sales funnel, you may see an increase in traffic, optins, and sales.